Last edited by Yoshakar
Friday, July 17, 2020 | History

2 edition of The Loyalty Leap found in the catalog.

The Loyalty Leap

turning customer information into customer intimacy

  • 113 Want to read
  • 22 Currently reading

Published by Penguin .
Written in English


ID Numbers
Open LibraryOL26404050M

The Loyalty Leap —Turning Customer Information into Customer Intimacy focusing on the customer—or “customer intimacy”—is quite different from “customer loyalty” and the book is. The Loyalty Leap. likes. Bryan Pearson is an expert and author on loyalty marketing as well as a retail columnist for Forbes. Learn more at

With over 20 years of experience running large loyalty programs, Bryan Pearson, President of LoyaltyOne, is a good person to query about the state of the industry. Pearson is the author of the best-selling book, The Loyalty Leap: Turning Customer Information into Customer Intimacy, as well as The Loyalty Leap for B2B. He explains that. Facebook is showing information to help you better understand the purpose of a Page. See actions taken by the people who manage and post content.

The Loyalty Leap: Turning Customer Information into Customer Intimacy, was published in May by the Portfolio imprint of Penguin Group in both the US and Canada. The book draws on Pearson’s first-hand experience in building emotional loyalty in an information age, with insightful stories from the trenches of the data-gathering and. The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio) - Ebook written by Bryan Pearson. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read The Loyalty Leap for B2B: Turning Customer Information into .


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The Loyalty Leap Download PDF EPUB FB2

The Loyalty Leap is an interesting high-level read providing insight into the benefits, huge positive potential, and risks of companies using customer data to interact in a more intimate and, Brian argues, more effective way with their customers.

To a customer, this is a great book to see how your data is used and managed/5(9). The Loyalty Leap is an interesting high-level read providing The Loyalty Leap book into the benefits, huge positive potential, and risks of companies using customer data to interact in a more intimate and, Brian argues, more effective way with their customers.

To a customer, this is a great book to see how your data is used and managed/5(13). “ The Loyalty Leap is the best guidebook I’ve seen to date on developing real, lasting customer relationships.” —Chris Taylor, Founder of Actionable Books --This text refers to an alternate kindle_edition edition/5(9).

Access a free summary of The Loyalty Leap, by Bryan Pearson other business, leadership and nonfiction books on getAbstract.7/10().

Author of several books including Customer Experience Strategy () With The Loyalty Leap, Bryan Pearson has constructed a bridge that spans the gap between soulless customer experience data and the relevancy of a successful loyalty progam as a method to establish a platform with your customers.

Pearson's e-book follow-up to "The Loyalty Leap" provides practical advice for companies who want to The Loyalty Leap book customer loyalty in the information age.

The book demonstrates how the same six steps work in the B2B environment whether your a large enterprise, small business or sell via a sales channel (brokers, dealers, etc.)/5(2). The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.

Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data/5(2). Portfolio, — р. — ISBN Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data.

The Loyalty Leap. likes. Bryan Pearson is an expert and author on loyalty marketing as well as a retail columnist for Forbes. The Loyalty Leap is extraordinarily insightful and clearly illuminates how to successfully manage customer information--the greatest asset in the digital age.”—Don Tapscott, coauthor of Wikinomics and Macrowikinomics  “Bryan Pearson has hit on one of my top five complaints about businesses over the last few years.

Pearson is the author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy as well as The Loyalty Leap for B2B. The Loyalty Leap landed on best-seller lists in the first week of its release. I've published two books: "The Loyalty Leap: Turning Customer Information Into Customer Intimacy" and "The Loyalty Leap for B2B." I frequently speak at retail and marketing conferences around the.

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.

Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer coffee shops and large corporations have applied the Loyalty Leap.

The Loyalty Leap is an interesting high-level read providing insight into the benefits, huge positive potential, and risks of companies using customer data to interact in a more intimate and, Brian argues, more effective way with their customers. To a customer, this is a great book to see how your data is used and managed.

- The Loyalty Leap, page At several points throughout The Loyalty Leap, Pearson reminds us of “Three Rs of loyalty”: Rewards, Recognition, and Relevance. A simple points program that provides people with rewards for use is a start, but does little to build real loyalty. The Loyalty Leap: Turning Customer Information into Customer Intimacy was published in May by the Portfolio imprint of Penguin Group in both the US and Canada and became a New York Times, Wall Street Journal and USA Today bestseller in its first week/5(13).

The Loyalty Leap is an interesting high-level read providing insight into the benefits, huge positive potential, and risks of companies using customer data to interact in a more intimate and, Brian argues, more effective way with their customers.

To a customer, this is a great book to see how your data is used and managed. Reviews: 8. The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio) by Bryan Pearson Bryan Pearson Bryan Pearson is the president and CEO of LoyaltyOne Inc., a global provider of loyalty strategies, programs, and enterprise loyalty solutions and part of the Alliance Data : The book "The Loyalty Leap" was written by Bryan Pearson in an attempt to help marketers break down the customer information they collect to make good use of it.

It’s a vexing situation for business leaders that one of our most valuable assets is also the least likely to be quantified. Get this from a library. The loyalty leap: turning customer information into customer intimacy. [Bryan Pearson] -- "The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry.

The Loyalty Leap will give you the tools to per­suade customers to share more information in their own best interests. And it will help you make sense of all that data to build strong cus­tomer relationships. It also shares compelling examples, including:Brand: Penguin Publishing Group.The Loyalty Leap.

likes 2 talking about this. Bryan Pearson is an expert and author on loyalty marketing as well as a retail columnist for Forbes. Learn more at The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.

Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data.